Create White Paper
The term “white paper”, for marketers, means a purely text document, which is very interesting and intriguingly compiled, and is designed to draw the buyer into the sales funnel.
In the first section of white paper, which we give the working title: introduction, indicate in it all the terms used. How do you further in the text call yourself and your team, as you call clients, services and other definitions.
The second section is called a general description.
Briefly describe your idea, one two paragraphs. And just as briefly after the general description, tell me how you got this idea, why did you pay attention to this question.
The third section will be called: the principle of work. (all sections have working titles and you can rename them at your discretion and break into sub-sections at will).